Add the veg.
Get the sauce.
Prep is a countertop machine that chops, mixes and blends raw vegetables into sauces, salsas and dips. You do the cooking.
In development. Not on sale yet.
The problem
Chopping is the part nobody likes
Ask people which kitchen job they like least, and the top three are all prep.
Survey of 2,054 UK adults, Censuswide for Ocado, Feb 2022.
Most of us don't mind cooking. We mind the chopping that comes before it.
“I love cooking, but hate prepping vegetables.”Reddit, r/Cooking
“[It] just turned the onion into a pulp, rather than ‘finely chopped’.”Mumsnet, on a food processor
“My carpal tunnel is getting worse so slicing things is getting harder.”MoneySavingExpert forum
How it works
Three steps. No knife.
Add the veg
Put in your vegetables, herbs and nuts. Peel onions and garlic first.
Choose a texture
Coarse for salsa, smooth for pesto, or anything in between.
Press start
Prep chops, mixes and blends. You get a bowl that's ready to cook with.
Time per recipe: [[to be measured on the prototype]]
What it makes
Sauces, salsas, pestos and dips
Make one for tonight, or a few for the week. Then cook the rest your way.
- Salsa
- Pesto
- Romesco
- Chimichurri
- Curry paste
- Dressings
- Soup and stew bases
Recipes in the app at launch: [[number TBC]]
Texture
Chunky when you want it. Smooth when you don't.
Food processors are quick, but they often turn onions into pulp. Prep is designed to stop at the size you pick. Your salsa looks hand-chopped, and your pesto comes out smooth.
Cleaning and safety
Easy to clean. Safe by design.
These are our design goals for the first version. We'll show them working on video before we ask anyone to pay.
One bowl Planned
Not a drawer full of parts. The bowl goes in the dishwasher.
Quick rinse Planned
A short rinse cycle between recipes, so you can go from salsa to pesto.
Blades out of reach Planned
The blades stay inside a closed bowl. Open the lid and they stop.
Quiet mode Planned
A gentle chime you can turn down, so it won't take over the kitchen.
Size, bowl volume and noise level: [[specs TBC]]
No lock-in
It keeps working, even offline
Lots of smart gadgets have stopped working when their company's servers switched off. We don't want that for Prep.
Works without Wi-Fi Planned
The basics work without the internet or an account.
No pods
No capsules or special packs. Use whatever vegetables you like.
Chopping is never a subscription
Any app extras will be optional. The core job stays free.
Honest about what it does
Prep does the prep. It doesn't cook, and the first version doesn't peel.
Comparison
Why not just use a food processor?
You can. Here's how Prep is meant to be different.
| Knife | Food processor | Prep Planned | |
|---|---|---|---|
| Even size you choose | Takes skill and time | Hard to control, often mushy | Yes, coarse to smooth |
| Your time | Ten minutes or more | Quick, plus set-up | Load it and press start |
| Washing up | Board and knife | Lots of parts | One bowl, dishwasher-safe |
| Cooks the food | No | No | No. That's your part. |
Progress
Where we are today
Prep is a prototype, not a finished product. The drawing at the top of this page is a concept.
When we film the real thing, we'll show it in one continuous take, at normal speed, with real food.
[[Founder name, photo and two lines on why Prep]]
- [[Oct 2026]]
Prep started at a hackathon. - [[date]]
[[first working prototype]] - [[date]]
[[texture test against a food processor]] - [[date]]
[[home testing with cooks]]
Be first to hear when Prep is ready
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Questions
Straight answers
How much will it cost?
We haven't set a price yet. [[price or range]]
When can I buy one?
Not yet. Prep is still a prototype. [[launch window]] People on the waitlist will hear first.
Does it cook?
No. Prep does the chopping, mixing and blending. You do the cooking, on your own hob or oven.
Does it peel?
Not in the first version. Please peel onions and garlic before you add them.
Where will it be sold?
[[UK / US / EU]]
How big is it?
[[dimensions]] We're aiming for smaller than a stand mixer.
Does it need Wi-Fi or an app?
The plan is no. The basics should work without the internet or an account. The app will add recipes.